Three clinics.
One clear answer:
what works.
Meta strategy for Northway Clinic, Baltic Medical Centre and Canary Wharf Clinic · adset.lt
Press → to continue
You don’t need another agency.
You need proof.
“We never know how they came”
Someone reads, clicks on Google, then phones us – and we never find out which ad brought them.
“Medicine has to be subtle”
You can’t push “book one, get one free”. Promotion in healthcare must be careful – and premium.
“BMC is a bit neglected”
Eastern European patients are 3–4× cheaper to reach. We could put £400–500 a month into Meta.
“Next year’s budgets”
If the cost per patient is right, we can move budget from Google to Meta from January.
Strong clinics. Quiet on Meta.
Blind after the click.
active Meta ads across your three brands. Canary Wharf Clinic runs none.
the day all 5 Baltic Medical Centre ads were created. The same creatives for 4½ months.
active ads at Barking’s Dental & Medical Clinic – 4 new in the last 7 days, in LT, RO and EN.
is all Meta sees. Bookings happen inside the Semble window, so the algorithm never learns who became a patient.
on canarywharfclinic.co.uk – no audience is being built from your Canary Wharf visitors.
the NIPT price on two pages of northwayclinic.co.uk. Mixed prices cost trust – and clicks.
Sources: Meta Ad Library (GB, 20 Oct 2026); audit of northwayclinic.co.uk, balticmedicalcentre.co.uk and canarywharfclinic.co.uk.
Three brands. One map.
E16 · 12 specialties · in-house lab
Semen analysis · £139
Genetics via GP consult · vasectomy · dermatology
Early gender test · NIPT
TRT · weight-loss injections · abortion
Canary Wharf · LT · RU · RO · PL · UA
GP & gynaecologist in your language
Fertility check-up · surgery in Lithuania
Health questions in lead forms
E14 · insured & self-pay
Meta pixel on the website
Executive health check · 2–3 mile radius
“We accept Bupa, AXA, Aviva” · STI & blood tests
Blood-test shop (~200 tests): purchase campaigns once it’s live and tracked. Google stays with your Google agency.
Semen analysis at £139.
On Meta, the feed is all supplements.
- 1 in 6 people are affected by infertility (WHO, 2023)
- Results the same or next working day – your own lab
- 1 minute from Canning Town · 5–10 minutes from Canary Wharf
- 315 active UK Meta ads mention semen analysis – the top ones sell supplements, not a test
Prices: clinic websites and WhatClinic, Oct 2026. Ads: Meta Ad Library, GB, 20 Oct 2026.
Two sharp arrows first.
Semen analysis · £139
Men 25–45 within ~45 min of E16 – Jubilee, DLR, Elizabeth line
Your nurse explains the test in 30 seconds · the private room · “is it awkward?” answered
3-question form → CRM → push alert to reception → booked in Semble
~£900 a month
per booked patient · ⅓ of the £139 ticket
~20 patients a month at target
GP & gynaecologist in your language
Lithuanian, Romanian, Russian, Polish and Ukrainian speakers across London
Your own doctors and receptionists, filmed in each language
Form in their language → CRM → call back within 15 minutes
~£450 a month – within your £400–500
per booked patient · ⅓ of a ~£90 visit
~15 patients a month at target
The KPI is cost per booked patient, not cost per lead. Targets are starting estimates – confirmed or reset at the day-60 review.
Your 3-month plan
Real numbers before you
set the 2027 budget.
Set up & launch
Tracking live in week 1, ads live in week 2. First booked patients in the CRM.
Test, cut, keep
New angles every week. Day 60: cost per booked patient vs target – keep, change or swap a line.
Scale the winner
More budget behind what books. Line 3 goes in: blood-test shop or Canary Wharf checks.
Set the 2027 split
You decide Meta vs Google with your own cost-per-patient numbers – not a forecast.
“Realistic – and you can clearly see whether it works.”
Arūnas, 15 October
How we start
Questionnaire about your three clinics
Research: your services and prices
Research: your competitors
Research: your ideal patient per line
Tracking set-up: Semble → Meta
Onboarding call – we go live in 2 weeks
Two sharp arrows.
Then scale what hits.